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Joe Noonan
It's All About The Ride was founded by Britta and Joseph Noonan. Britta and Joe are a happily married couple who share a love for travel, exploring and experiencing all that life has to offer. Currently on a work assignment away from their home in beautiful Coeur d' Alene, ID, they are presently living full-time in a fifth wheel near the Superstition Mountains in Arizona. Both Britta and Joe are adventure seekers with experiences and insights into all aspects of exploring and visiting unique locations. From camping off the back of a motorcycle to living out of an RV and exploring off the beaten path, their product and trip reviews come from first-hand knowledge and a love of seeing and experiencing all that life has to offer.

It's All About The Ride! Welcome

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It's all about the ride is more than just a motto. It is a way of life. When applied to motorcycling, it is a passion that gets into your soul usually very early in life. Perhaps it was a father who rode or a friend took you on your first ride.

copyright @ 2017 Joseph Noonan Photograph
The Dempster Highway in the Yukon Territory. Over 500 miles of pure adventure motorcycling bliss. I captured this shot on my way to Inuvik to dip my big toe in the Arctic Ocean.  In many ways this road, this photo, captures the essence of It's All About The Ride. The Demspster Highway and my trip From NJ to get here was about adventure, exploring, self discovery and living life to the fullest.


Motorcycling is a visceral experience that, for some, sets deep within oneself. A sound or smell can trigger a recall back to that very first riding experience. Perhaps the smell of gas sometimes brings back blissful summer nights spent staring at your first motorcycle while sipping a beer (guilty).

After 35 years, I am still as passionate today about bikes as I was when my Dad took me out one perfect spring Saturday morning on his 67' Triumph Bonneville.




Joe's passion for motorcycling started on his Dad's 67' Triumph
Joe's passion for motorcycling started with early Saturday morning rides when his Dad would take him out on his 67' Triumph Bonneville. 

With close to 1,000,000 miles logged and several cross-North American trips, I have a world of experience that I want to share. I have owned dirt bikes, sport bikes, cruisers, adventure bikes and luxury tour bikes. I use and test products for any weather and riding condition. Hopefully, my reviews can help some of you in your purchases so you do not waste money buying something twice.


It's All About The Ride  will also feature my beautiful wife Britta Kay. Her unique thoughts and ideas on our adventures are not only going to give you a women's perspective but I'm positive she will have you in stitches. For us, It's All About The Ride is a motto that applies to living and how to live each day to the fullest.


It's All About The Ride site owner's Britta Kay and Joe Noonan
Britta Kay and Joe
We do so much more know than just motorcycle travel.  Our adventure bug has given us a world of experience and all subjects that will help you. Our ride is fun action-packed with life hacks we want to share to help you in your own travels.

Thank you for visiting and please remember any and all comments are welcome. If you have a place or product that you would like us to review, then drop us a line! Please subscribe to our mailing list to make sure you never miss a post.

Thanks for visiting and never forget, It's All About The Ride!

Go out and experience the road and enjoy!
It's All About The Ride

Joe and Britta Kay
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